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Senior Marketing manager

Company Overview

Imagine if we could accelerate healthcare discovery leading to more effective treatment and cures.  Here at iSpecimen, we are working to get researchers the specimens they need from the patients they want to do just that.  Headquartered in Lexington, MA, iSpecimen is the marketplace for human biospecimen collections.  The privately held company has developed the iSpecimen Marketplace, an online platform connecting healthcare organizations that have access to patients and specimens with the scientists who need them.

Position Overview
iSpecimen seeks an experienced Senior Marketing Manager who wants to take their career to the next level and lead our marketing function, including the creation of corporate messaging and branding, content, and programs across digital media, social media, events, and traditional PR. This position will be part of the senior leadership team and offers a great growth opportunity for a hard-working, independent contributor who wants also to build and manage a marketing team.

Responsibilities of Senior Marketing Manager

Messaging and Branding:

  • Create effective and consistent messaging across all marketing programs
  • Maintain the iSpecimen brand / look and feel across marketing collateral and media

Planning and Management:

  • Create a written marketing plan yearly which includes proposed budget, hires, and program highlights
  • Hire and manage marketing and PR staff, as required
  • Hire and manage outside agencies as appropriate, including content marketing agency and PR agency
  • Work with our clients’ and partners’ PR and external affairs organizations to provide marketing and PR support

Content Creation:

  • Manage and maintain the iSpecimen website and intranet. Develop new content as needed
  • Develop and maintain the iSpecimen blog and white papers as needed
  • Develop and maintain videos (marketing and training) and infographics
  • Develop and maintain all iSpecimen collateral pieces

Marketing Programs / Lead Generation:

  • Working with sales, identify lead generation needs for the year and appropriate cost targets
  • Develop and manage lead generation programs, which may include paid search, online advertising, email marketing, event marketing, SEO and webinars

Social Media:

  • Manage our social media marketing activities including postings to our blog, Facebook, LinkedIn and Twitter

PR:

  • Write press releases and prepare information for the media
  • Identify target media (including traditional media, online media and bloggers), pitch stories and respond to their requests
  • Identify conferences and organize speaking engagements; Assist with slide development for conference presentations as needed
  • Write bylined articles as needed

Events:

  • Create annual events calendar for appropriate visibility, lead generation, PR opportunities, and partnership activities
  • Manage each event from start to finish depending on level of company participation
  • Identify and manage affinity group memberships and events/committees

Metrics:

  • Provide ongoing tracking and monitoring of the effectiveness of our marketing programs
  • Present marketing metrics and progress to executive team and board

Qualifications of Senior Marketing Manager

  • Bachelor’s degree in marketing, communications, graphic design, digital media, or related field
  • Minimum 5 years industry-related marketing experience with strong emphasis on digital media marketing
  • Experience in biotech, pharma, diagnostics, or healthcare IT-related industry
  • Experience working with Marketo marketing automation software or similar marketing automation system
  • Experience using WordPress content management system
  • Knowledge of search engine optimization and paid search
  • Interest in and passion for social media
  • Experience working with Salesforce.com
  • Expert in Microsoft Office
  • Excellent written and verbal communication skills
  • Positive, can-do attitude
  • Ability to work independently and project manage under tight timelines
  • Demonstrated ability to monitor and manage key performance indicators

Benefits

iSpecimen offers a generous suite of comprehensive benefits. These include, but are not limited to: 10 paid holidays per year; paid time off (PTO) for vacation, sick, or personal use; health insurance and health savings accounts; 401(K) retirement plan.

Job Type: Full-time

 

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