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Marketing Specialist (Entry Level)

Company Overview

Imagine if we could accelerate healthcare discovery leading to more effective treatment and cures?  Here at iSpecimen, we are working to get researchers the specimens they need from the patients they want to do just that.  Headquartered in Lexington, MA, iSpecimen is the marketplace for human biospecimen collections.  The privately held company has developed the iSpecimen Marketplace, an online platform connecting healthcare organizations that have access to patients and specimens with the scientists who need them.

Position Overview

The Marketing Specialist is responsible for lead prospecting, lead creation, and lead qualification for the sales team and for generally keeping the top end of the sales funnel filled with qualified opportunities. The person in this role will work with the rest of the marketing team to develop lead generation campaigns, generate prospect lists, set up customer meetings, and respond to all inbound leads generated from marketing campaigns, inbound emails, web forms, and other sources.


  • Work with sales and marketing to identify target list characteristics for campaigns and generate both email and phone prospect lists
  • Using Marketo marketing automation, run email campaigns to generate leads
  • Respond quickly with each inbound or responsive lead via phone and/or email to help qualify them
  • Conduct regular follow-up calls with all leads as required
  • Pass qualified leads to sales representatives for follow up
  • Organize sales prospecting trips and set up client up meetings
  • Collaborate with marketing and sales personnel to optimize lead generation programs
  • Use Marketo and to update accounts, leads, contacts, and opportunities based on best practices, policies, and procedures
  • Create sales and marketing collateral as needed

Desired Qualifications

  • Bachelor’s degree in Business, Marketing, Communications, or related degree
  • 1 year of experience in a marketing, inside sales, or account management role is preferred
  • Basic understanding of the lead generation process
  • Some experience working with a CRM (Salesforce preferred) and marketing automation (Marketo preferred)
  • Strong phone, written, and verbal communication skills along with active listening
  • Ability to multi-task, set priorities, and manage time effectively
  • Proficient in Microsoft Office applications
  • Team player with strong work ethic and a can-do attitude who values cross-functional collaboration
  • Exceptional organizational and communication skills along with an entrepreneurial attitude
  • Ability to thrive in a fast-paced, ever-changing environment


iSpecimen offers a generous suite of comprehensive benefits. These include, but are not limited to: 10 paid holidays per year; paid time off (PTO) for vacation, sick, or personal use; health insurance and health savings accounts; 401(K) retirement plan.


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